The Primal range of wet dog food is formulated using the finest ingredients available in New Zealand.
In addition to premium quality meats, seafood and vegetables are used to provide optimal nutrition.
Primal is an incredibly delicious meal, ideal for supporting a healthy skin and coat along with your pet’s energy requirements.
Primal Chicken and Vegetables key benefits:
- High meat content is perfect for fussy eaters
- High digestibility means less waste
- Grain-free formula promotes healthy skin and coat
- No fillers, artificial colours, flavours or preservatives
- Ideal for long-term feeding
Meets AAFCO standards and is ‘Nutritionally Balanced’
The range also includes 390g cans of Primal Lamb and Vegetables, Beef and Vegetables, Ocean Fish and Salmon, and Puppy Chicken and Salmon.
Proudly made in New Zealand, the Primal range provides your pet with the best ingredients and taste for a satisfying meal.
In addition to quality meats and vegetables sourced locally, each can contains NZ green-lipped mussel, taurine and co-enzymeQ10, which benefits overall health.
All meat ingredients are sourced locally through NZFSA registered facilities.
Our pet food contains only meat, vegetables, added vitamins and minerals and natural gums required for consistency. This means all of the good stuff without grains and fillers.
We let nature take care of palatability. Each ingredient is carefully selected to form a great tasting, looking and smelling food which animals love.
Cooked at 125 degrees Celsius for 65 minutes, our pet meals are bound to hit the spot.











